- interactive advertising
- SAP. интерактивная реклама
Универсальный англо-русский словарь. Академик.ру. 2011.
interactive advertising
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Interactive advertising — uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.In the inaugural issue of the Journal of Interactive Advertising,… … Wikipedia
Interactive Advertising Bureau — The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of … Wikipedia
Interactive media — refers to media that allows for active participation by the recipient, hence interactivity. Traditional information theory would describe interactive media as those media that establish two way communication. In media theory, interactive media… … Wikipedia
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Interactive Contract Manufacturing — (ICM) is a neologism to describe the business model of companies that design, build, and deliver interactive assets for their business partners. In this model, advertising agencies team with an ICM in order to provide their clients with websites … Wikipedia
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Interactive Urinal Communicator — The Interactive Urinal Communicator is an advertising device invented by bioengineer Dr. Richard Deutsch for the Islip, New York company Wizmark. The 3.5 inch screen is placed in a urinal to promote products or services. Deutsch commented, Now… … Wikipedia
Interactive video — The term interactive video usually refers to a technique used to blend interaction and linear film or video. Interactive video on broadbandSince 2005, interactive video has increased online as the result a number of factors including: * the rise… … Wikipedia
Advertising Age — Infobox Magazine title = Advertising Age image size = 213px image caption = Advertising Age August 13, 2007 company = Crain Communications Inc. paid circulation = unpaid circulation = total circulation = circulation year = frequency = Weekly… … Wikipedia
